Together we are a movement
Colourtrend paint is bursting with colour and with pride as the first Irish paint company to become a certified b-corporation.
As an Irish family business rooted in community for over 70 years, Colourtrend paints is now part of a global movement commitment to sustainability, transparency and accountability.
Embracing B Corp principles, our commitment to responsible governance is integral to our mission. We have established a clear roadmap that guides us toward achieving our sustainability goals. Through the effective implementation of policies like our Community Policy and Supplier Code of Conduct, we ensure transparency and accountability at every level of our business. By taking ownership of our actions and aligning with B Corp standards, we are dedicated to continuously improving our practices and leading with integrity toward a sustainable future.
At General Paints Group, GPG, we recognise that our people are our greatest asset. We’re committed to creating a work environment that supports personal growth, fosters inclusivity, and promotes well-being. As a certified B Corp, we uphold the highest standards of social responsibility, ensuring that our employees feel valued, respected, and empowered. We believe in fair wages, safe working conditions, and opportunities for professional development, all of which contribute to a vibrant, collaborative, and engaged workplace. Our commitment to our team members reflects our core values and our dedication to making a positive impact not only in our business but also in the lives of those who drive it forward.
At General Paints Group, GPG, we recognise that our people are our greatest asset. We’re committed to creating a work environment that supports personal growth, fosters inclusivity, and promotes well-being. As a certified B Corp, we uphold the highest standards of social responsibility, ensuring that our employees feel valued, respected, and empowered. We believe in fair wages, safe working conditions, and opportunities for professional development, all of which contribute to a vibrant, collaborative, and engaged workplace. Our commitment to our team members reflects our core values and our dedication to making a positive impact not only in our business but also in the lives of those who drive it forward.
In an industry heavily reliant on petrochemicals and water-intensive production, sustainability poses significant challenges. At General Paints Group, we are committed to genuine environmental stewardship by confronting these challenges head-on. We protect our reputation by avoiding false claims and instead focus on addressing issues at their core, making the tough changes needed to drive meaningful, positive impact on the world around us. Our approach includes reforming production processes through methods that enable wastewater reuse, ensuring that wastewater produced in manufacturing is repurposed. We are actively working with suppliers to improve our carbon footprint by sourcing innovative, bio-based, or recycled raw materials. Additionally, we are trying to meet international standards such as ISO14001 to adopt best practices within our industry. By implementing these concrete actions, we aim to lead by example in our industry, fostering a more sustainable future for the planet.
At GPG, our customers are at the heart of everything we do. We are committed to fostering trust and transparency, ensuring that our products and services meet the highest standards of quality and ethics. As a proud certified B Corp, we hold ourselves accountable not only to our shareholders but also to our customers, employees, communities, and the environment. Our journey as a B Corp is about continuous improvement, empowering us to deliver value while championing sustainability, fairness, and integrity for our customers and the global community alike. This commitment drives us to ensure our products are safe, reliable, and crafted through sustainable processes, with clear labelling and transparency about materials and ingredients. We prioritise honest and ethical communication, setting accurate expectations while safeguarding customer privacy with robust security measures. By actively seeking customer feedback, we continuously improve our offerings to meet diverse needs, creating accessible and inclusive products that promote health, well-being, and satisfaction. Together, we aim to build a more sustainable, ethical, and equitable future for all.
