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B Corp provides a framework for long-term risk management and continuous improvement. Awarded by the non-profit B Lab, it evaluates companies across five key impact areas: governance, workers, customers, community, and the environment. For our company, achieving B Corp status not only validates our long-standing commitment to social and environmental responsibility but also enhances our reputation, attracts like-minded partners and customers, and drives continuous improvement in our practices. This certification helps differentiate us in the market, fosters trust, and ultimately contributes to sustainable business growth.
Becoming a B Corp is the start of our sustainability journey. It has given us the tools to create a clear roadmap for where we want to go and ensures we can measure our progress against other like-minded businesses. We're proud to uphold the high standards of social and environmental responsibility, and we’re committed to making a positive impact for our customers, our communities, and the planet - driving continuous improvement for high-quality social and environmental business standards.
Embracing B Corp principles, our commitment to responsible governance is integral to our mission. We have established a clear roadmap that guides us toward achieving our sustainability goals. Through the effective implementation of policies like our Community Policy and Supplier Code of Conduct, we ensure transparency and accountability at every level of our business. By taking ownership of our actions and aligning with B Corp standards, we are dedicated to continuously improving our practices and leading with integrity toward a sustainable future.
At General Paints Group, GPG, we recognise that our people are our greatest asset. We’re committed to creating a work environment that supports personal growth, fosters inclusivity, and promotes well-being. As a certified B Corp, we uphold the highest standards of social responsibility, ensuring that our employees feel valued, respected, and empowered. We believe in fair wages, safe working conditions, and opportunities for professional development, all of which contribute to a vibrant, collaborative, and engaged workplace. Our commitment to our team members reflects our core values and our dedication to making a positive impact not only in our business but also in the lives of those who drive it forward.
We take immense pride in our diverse community partnerships that span both local and international initiatives. Our collaborations have supported DEIS schools in Ireland, organisations in Cambodia, street artists in Waterford and Dundalk, and traditional Irish musicians in Mullingar. Committed to making a tangible difference, we donate 1% of our annual turnover to charitable, community, and sustainability projects that align with our core values. We are dedicated to creating opportunities for our employees to volunteer, reinforcing our commitment to partnership. By empowering our team members to contribute their time and talents, we strive to make a positive impact on the world around us while working together to achieve our goals.
In an industry heavily reliant on petrochemicals and water-intensive production, sustainability poses significant challenges. At General Paints Group, we are committed to genuine environmental stewardship by confronting these challenges head-on. We protect our reputation by avoiding false claims and instead focus on addressing issues at their core, making the tough changes needed to drive meaningful, positive impact on the world around us. Our approach includes reforming production processes through methods that enable wastewater reuse, ensuring that wastewater produced in manufacturing is repurposed. We are actively working with suppliers to improve our carbon footprint by sourcing innovative, bio-based, or recycled raw materials. Additionally, we are trying to meet international standards such as ISO14001 to adopt best practices within our industry. By implementing these concrete actions, we aim to lead by example in our industry, fostering a more sustainable future for the planet.
At GPG, our customers are at the heart of everything we do. We are committed to fostering trust and transparency, ensuring that our products and services meet the highest standards of quality and ethics. As a proud certified B Corp, we hold ourselves accountable not only to our shareholders but also to our customers, employees, communities, and the environment.
Our journey as a B Corp is about continuous improvement, empowering us to deliver value while championing sustainability, fairness, and integrity for our customers and the global community alike. This commitment drives us to ensure our products are safe, reliable, and crafted through sustainable processes, with clear labelling and transparency about materials and ingredients. We prioritise honest and ethical communication, setting accurate expectations while safeguarding customer privacy with robust security measures.
By actively seeking customer feedback, we continuously improve our offerings to meet diverse needs, creating accessible and inclusive products that promote health, well-being, and satisfaction. Together, we aim to build a more sustainable, ethical, and equitable future for all.
