April is World Earth Month, with Earth Day on April 22nd, its a perfect time to reflect on how our choices impact the planet. At Colourtrend, sustainability isn’t just a trend; it’s at the heart of what we do. As an Irish family-run business with over 70 years of experience, and the first Irish paint company to proudly achieve B Corporation certification, we want to celebrate our commitment to being a business that benefits all. We believe in changing the way the paint industry operates, focusing on sustainability without compromising on quality. In addition to achieving B Corporation certification, we are certified to ISO 9001, ISO 14001 & ISO 45001. Meaning as a company, we have a strong quality, environmental and health & safety management system. We do not stand still, we are continually improving our processes to improve our carbon footprint, reduce energy and waste. You can learn more about our commitment to sustainability here or more about B Corporations here.
Why Consider Sustainability in Your Next Project?
The world is increasingly consumed by fast, mass-produced products, and the paint industry is no exception. Traditional paints often contain harmful chemicals and contribute to unnecessary waste. By choosing Colourtrend paint, you’re not just creating a beautiful home—you’re making an environmentally responsible decision that benefits both your living space and the planet. Many conventional paints contain high levels of Volatile Organic Compounds (VOCs), which release harmful chemicals into the air. These emissions contribute to indoor air pollution, affecting both your health and the environment. Additionally, paints created with mass production lead to significant waste, with surplus paint often ending up in landfills or down the drain.
How We’re Making a Difference
At Colourtrend we’re committed to providing a sustainable alternative:
Low-VOC and Water-Based Paints: Our paints are formulated to be safe for both you and the environment, ensuring better indoor air quality and reducing harmful emissions.
Tint to Order: Unlike mass-produced paints that sit on shelves for months, we only tint the exact amount needed for each order. This eliminates excessive stockpiling and paint wastage.
Online Paint Calculator: To further minimise waste, we offer an online tool that helps customers accurately calculate the amount of paint required for their project, ensuring they only buy what they need. You can find our paint calculator tool HERE.
High-Quality, Long-Lasting Paints: Our paints are crafted with durability in mind. A high-quality paint job lasts longer, meaning fewer repaints over the years. All of our finishes are known for their exceptional coverage meaning you will need to purchase less paint to complete a project. This reduces the need for additional paint, materials, and labour—saving you money and cutting down on environmental impact.
Investing in Quality for a Sustainable Future
Many homeowners and businesses find themselves repainting frequently due to poor-quality products that fade or chip quickly. Our paints have been recommended through generations for their longevity and superior finish. A beautifully painted wall isn’t just about colour—it’s about the memories made within those walls. It’s the backdrop to childhood milestones, family gatherings, and cosy evenings by the fire. It’s the warm, welcoming feeling of coming home, year after year, to a space that still looks as fresh and vibrant as the day it was painted. By choosing a premium paint, you’re making a smarter investment that not only enhances your space but also carries on a tradition of quality, ensuring that the spaces where memories are made remain beautiful for generations to come.
Small Changes, Big Impact
Choosing Colourtrend paint might seem like a small decision, but when more people make this choice, the collective impact is significant. By opting for low-VOC alternatives, you’re reducing harmful emissions, improving your indoor air quality and supporting a shift towards more responsible manufacturing practices in the paint industry.
As we celebrate Earth Month, we encourage you to think about the environmental impact of your next painting project. With our paints, you can achieve stunning interiors while making a conscious choice to protect the planet.
Ready to make a change? Explore our range of Colourtrend paints and let’s work together to paint a sustainable future, one tin at a time.